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Tailand
VISUAL IDENTITY
Tailand is a brand of swimwear and accessories for adolescent, young and adult women who seek comfort and their own style.
The name refers to the country and its paradisiacal beaches. Forever the summer and holidays mood.
The brand seeks a differentiating tone, its own style that speaks to the girl rocker or the lover of vintage.
The designs are carefully thought out, from the molding to the prints.
In creating the visual identity of Thailand, it was important to develop a strong character that represents the diversity of consumer profiles.
A distinctive feature within the logo was key, which was implemented in the brand's initial, alluding to the idea of water.
Mantener sobriedad en el sistema visual fue otra premisa, con el objetivo de comunicar calidad y ser referencia de estilo.
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