Shiok Coffee Roasters

visual identity · illustration

From Córdoba, Argentina, we introduce you to Shiok Coffee Roasters, the roasting brand that brings all the vibe and happiness of Southeast Asia to our coffee cups. Did you know that 'Shiok' is a word from Singapore that means 'awesome' or 'delicious'? That's right, every sip of their coffee will make us feel like we're floating on a cloud of Shiok joy!

The development consisted in making it a brand that when you see it makes you want to sit down and enjoy a good cup of freshly roasted coffee.

This involved the creation of a beloved and friendly character, within a graphic environment that takes us to a new proposal in terms of color palette and brand tone.



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